Kendal Cottages, Kendal, Cumbria

Kendal Cottages is a new self-catering venture which opened for business in April 2010. It began taking bookings immediately after
launch and has never looked back since. The company's only
advertising is online.

Instant bookings and top Google placements

Within weeks of this site going live, it was taking bookings and achieving top 10 rankings for many key terms for the business (eg. kendal cottages, luxury self-catering in kendal, kendal accommodation, etc.). Within the first month, enquiries had come in from other 20 different countries worldwide and bookings were being taken not only for the key summer months but also for short breaks that were available from November onwards. (Figures courtesy of Kendal Holiday Cottages Ltd.)

What Becky Johnson, Director, says...

"We are very happy with our website's performance. We always felt that the first year - when we had not yet had the opportunity to build up repeat guests - would be a crucial one for us and yet we clearly had nothing to worry about. The location and quality of the property - combined with the qualified traffic we are getting via our site - should hold us in good stead for years to come."

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